Pickles at midnight? Ice cream with fries? If you’re pregnant, you might already know how powerful — and surprising — cravings can be. Cravings are a normal part of pregnancy, but many mums worry: “Am I eating the right things for my baby?”
The truth is, you can honour your cravings while still giving your body and baby the nourishment they need. It’s all about balance and small, mindful choices.
Smart Ways to Handle Cravings
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Listen, But Balance
It’s okay to enjoy a sweet or salty treat. Just pair it with something nourishing.
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Craving chocolate? Try a few squares of dark chocolate with a handful of nuts.
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Craving fries? Pair with a grilled chicken sandwich or add a side salad.
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Plan Small Swaps
Choose healthier versions without losing the joy.
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Ice cream → frozen yoghurt with fruit
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Soda → sparkling water with lemon
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Chips → baked sweet potato fries
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Eat Regularly
Cravings get stronger when you’re overly hungry. Try 3 balanced meals + 2–3 healthy snacks to keep energy steady. -
Hydrate First
Sometimes thirst feels like hunger. Sip water or a warm herbal tea before reaching for a snack.
BloomWell Note
Craving something creamy, filling, and nourishing? Our BloomWell Prenatal Protein Shake is a simple way to enjoy a treat anytime of the day — while also giving your body protein, DHA, and essential nutrients your baby needs.
Pregnancy is a beautiful season of change, and food can be one of the most joyful parts of the journey. By balancing cravings with mindful choices — and reaching for smarter options like a wholesome shake — you can feel satisfied, energised, and confident you’re giving your baby the very best start.
References
American College of Obstetricians and Gynecologists. (2023). Nutrition during pregnancy. https://www.acog.org/womens-health/faqs/nutrition-during-pregnancy
Institute of Medicine (US) and National Research Council (US) Committee to Reexamine IOM Pregnancy Weight Guidelines. (2009). Weight gain during pregnancy: Reexamining the guidelines. National Academies Press (US). https://doi.org/10.17226/12584
Mayo Clinic. (2023). Pregnancy nutrition: Foods to avoid during pregnancy. https://www.mayoclinic.org/healthy-lifestyle/pregnancy-week-by-week/in-depth/pregnancy-nutrition/art-20045082
National Institutes of Health, Office of Dietary Supplements. (2022). Prenatal nutrition and dietary supplements fact sheets. https://ods.od.nih.gov/
World Health Organization. (2020). Nutrition advice for pregnant and breastfeeding women. https://www.who.int/publications/i/item/9789240019041
